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北京信息科技大学2019硕士学位研究生招生专业目录
(公共管理与传媒学院部分)
发布时间:2019-03-07
<div class=TRS_Editor><b style="font-size: 12pt;"><span lang="EN-US">一、<span style="font-variant-numeric: normal; font-variant-east-asian: normal; font-weight: normal; font-stretch: normal; font-size: 7pt; line-height: normal; font-family: &quot;Times New Roman&quot;;"> </span></span></b><b style="font-size: 12pt;">招生学科专业</b>
<p class="MsoNormal" style="text-indent:21.0pt;mso-char-indent-count:2.0"><span style="mso-bidi-font-size:10.5pt;font-family:宋体;color:black">招生专业名称:<span style="mso-bidi-font-weight:bold">新闻与传播(专业学位);专业代码:<span lang="EN-US">0552<o:p></o:p></span></span></span></p>
<p class="MsoNormal" style="text-indent:21.0pt;mso-char-indent-count:2.0"><span style="mso-bidi-font-size:10.5pt;font-family:宋体;color:black;mso-bidi-font-weight:&#10;bold">研究方向:<span lang="EN-US">01 </span>中华文化数字化传播;<span lang="EN-US"><span style="mso-spacerun:yes">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </span>02 </span>舆情智能分析与管理<span lang="EN-US"><o:p></o:p></span></span></p>
<p class="MsoNormal" style="text-indent:21.0pt;mso-char-indent-count:2.0"><span lang="EN-US" style="mso-bidi-font-size:10.5pt;font-family:宋体;color:black;&#10;mso-bidi-font-weight:bold"><o:p>&nbsp;</o:p></span></p>
<p class="MsoNormal" style="margin-left:23.0pt;text-indent:-23.0pt;line-height:&#10;19.0pt;mso-line-height-rule:exactly;mso-list:l0 level1 lfo1"><!--[if !supportLists]--><b style="mso-bidi-font-weight:normal"><span style="mso-bidi-font-size:10.5pt;&#10;font-family:宋体;mso-hansi-font-family:&quot;Times New Roman&quot;;mso-bidi-font-family:&#10;宋体;color:black;mso-font-kerning:0pt;mso-ansi-language:ZH-CN"><span style="mso-list:Ignore">二、<span style="font:7.0pt &quot;Times New Roman&quot;"> </span></span></span></b><!--[endif]--><b style="mso-bidi-font-weight:normal"><span style="mso-bidi-font-size:10.5pt;&#10;font-family:宋体;mso-hansi-font-family:&quot;Times New Roman&quot;;color:black;mso-font-kerning:&#10;0pt;mso-ansi-language:ZH-CN">学院及招生学科专业介绍<o:p></o:p></span></b></p>
<p class="MsoNormal" style="text-indent:21.0pt;mso-char-indent-count:2.0;&#10;line-height:150%"><span style="mso-bidi-font-size:10.5pt;line-height:150%;&#10;font-family:宋体;color:black">公共管理与传媒学院是北京信息科技大学直属教学单位,下设行政管理学、传播学、网络与新媒体三个全日制本科专业,并负责新闻与传播专业学位点的建设。传播学、网络与新媒体两个本科专业立足于学校自身的信息技术特色与优势,紧紧围绕国家、首都新媒体产业的发展需求,以新闻传播学、影视学、计算机科学与技术等学科的相关理论和技术为基础,培养具有全面的人文素质和较强的创新能力<span lang="EN-US">,</span>系统掌握现代传播理论和媒介技术创意艺术,具备优良的中外文表达和多媒体综合应用能力,熟练掌握数字媒体理论和网络传播应用技能,熟悉网络与新媒体运作机制,通晓信息与传播领域的相关法规与政策,能够在传媒领域以相关文化产业其他企事业单位,从事网络编辑与新闻传播、媒体策划与媒介经营管理、企业形象传播与品牌管理等工作的复合型、应用型人才。<span lang="EN-US"><o:p></o:p></span></span></p>
<p class="MsoNormal" align="left" style="text-align:left;text-indent:21.0pt;&#10;mso-char-indent-count:2.0;line-height:150%;mso-pagination:widow-orphan;&#10;mso-layout-grid-align:none;text-autospace:none"><span style="mso-bidi-font-size:&#10;10.5pt;line-height:150%;font-family:宋体;color:black">新闻与传播专业学位点于<span lang="EN-US">2018</span>年获批,本学位点现有专任教师<span lang="EN-US">22</span>人,其中教授<span lang="EN-US">7</span>人、副教授<span lang="EN-US">7</span>人、讲师<span lang="EN-US">7</span>人,具有博士学位教师<span lang="EN-US">11</span>人;现有行业教师<span lang="EN-US">10</span>人,并与北京新视传媒科技有限公司、北京凯谱视通科技有限公司、北京宇际星海传媒集团等<span lang="EN-US">10</span>家新闻传媒企事业单位、科研机构建立了教学科研实习基地。近五年,相关教</span><span style="mso-bidi-font-size:10.5pt;line-height:150%;font-family:宋体">师完成或主持</span><span style="mso-bidi-font-size:10.5pt;line-height:150%;font-family:宋体;mso-ascii-font-family:&#10;&quot;Times New Roman&quot;;mso-hansi-font-family:&quot;Times New Roman&quot;;mso-bidi-font-family:&#10;宋体;mso-font-kerning:0pt">国家社会科学基金项目</span><span lang="EN-US" style="mso-bidi-font-size:&#10;10.5pt;line-height:150%;mso-bidi-font-family:宋体;mso-font-kerning:0pt">1</span><span style="mso-bidi-font-size:10.5pt;line-height:150%;font-family:宋体;mso-ascii-font-family:&#10;&quot;Times New Roman&quot;;mso-hansi-font-family:&quot;Times New Roman&quot;;mso-bidi-font-family:&#10;宋体;mso-font-kerning:0pt">项、教育部人文社会科学研究项目</span><span lang="EN-US" style="mso-bidi-font-size:10.5pt;line-height:150%;mso-bidi-font-family:宋体;&#10;mso-font-kerning:0pt">3</span><span style="mso-bidi-font-size:10.5pt;&#10;line-height:150%;font-family:宋体;mso-ascii-font-family:&quot;Times New Roman&quot;;&#10;mso-hansi-font-family:&quot;Times New Roman&quot;;mso-bidi-font-family:宋体;mso-font-kerning:&#10;0pt">项、北京市社会科学基金项目</span><span lang="EN-US" style="mso-bidi-font-size:10.5pt;&#10;line-height:150%;mso-bidi-font-family:宋体;mso-font-kerning:0pt">5</span><span style="mso-bidi-font-size:10.5pt;line-height:150%;font-family:宋体;mso-ascii-font-family:&#10;&quot;Times New Roman&quot;;mso-hansi-font-family:&quot;Times New Roman&quot;;mso-bidi-font-family:&#10;宋体;mso-font-kerning:0pt">项、北京市优秀人才培养资助</span><span lang="EN-US" style="mso-bidi-font-size:&#10;10.5pt;line-height:150%;mso-bidi-font-family:宋体;mso-font-kerning:0pt">3</span><span style="mso-bidi-font-size:10.5pt;line-height:150%;font-family:宋体;mso-ascii-font-family:&#10;&quot;Times New Roman&quot;;mso-hansi-font-family:&quot;Times New Roman&quot;;mso-bidi-font-family:&#10;宋体;mso-font-kerning:0pt">项、北京市属高等学校青年拔尖人才培育计划项目</span><span lang="EN-US" style="mso-bidi-font-size:10.5pt;line-height:150%;mso-bidi-font-family:宋体;&#10;mso-font-kerning:0pt">3</span><span style="mso-bidi-font-size:10.5pt;&#10;line-height:150%;font-family:宋体;mso-ascii-font-family:&quot;Times New Roman&quot;;&#10;mso-hansi-font-family:&quot;Times New Roman&quot;;mso-bidi-font-family:宋体;mso-font-kerning:&#10;0pt">项、北京市教委科研计划项目</span><span lang="EN-US" style="mso-bidi-font-size:10.5pt;&#10;line-height:150%;mso-bidi-font-family:宋体;mso-font-kerning:0pt">3</span><span style="mso-bidi-font-size:10.5pt;line-height:150%;font-family:宋体;mso-ascii-font-family:&#10;&quot;Times New Roman&quot;;mso-hansi-font-family:&quot;Times New Roman&quot;;mso-bidi-font-family:&#10;宋体;mso-font-kerning:0pt">项以及</span><span style="mso-bidi-font-size:10.5pt;&#10;line-height:150%;font-family:宋体;mso-bidi-font-family:宋体">企事业单位的横向课题</span><span style="mso-bidi-font-size:10.5pt;line-height:150%;font-family:宋体;mso-ascii-font-family:&#10;&quot;Times New Roman&quot;;mso-hansi-font-family:&quot;Times New Roman&quot;;mso-bidi-font-family:&#10;宋体;mso-font-kerning:0pt">多项,</span><span style="mso-bidi-font-size:10.5pt;&#10;line-height:150%;font-family:宋体">科研</span><span style="mso-bidi-font-size:10.5pt;&#10;line-height:150%;font-family:宋体;mso-ascii-font-family:&quot;Times New Roman&quot;;&#10;mso-hansi-font-family:&quot;Times New Roman&quot;;mso-bidi-font-family:宋体;mso-font-kerning:&#10;0pt">经费累计</span><span lang="EN-US" style="mso-bidi-font-size:10.5pt;line-height:&#10;150%;mso-bidi-font-family:宋体;mso-font-kerning:0pt">300</span><span style="mso-bidi-font-size:10.5pt;line-height:150%;font-family:宋体;mso-ascii-font-family:&#10;&quot;Times New Roman&quot;;mso-hansi-font-family:&quot;Times New Roman&quot;;mso-bidi-font-family:&#10;宋体;mso-font-kerning:0pt">余万元。</span><span style="mso-bidi-font-size:10.5pt;&#10;line-height:150%;font-family:宋体">发表相关学术论文<span lang="EN-US">200</span>余篇,出版教材<span lang="EN-US">20</span>余部。<span lang="EN-US"><o:p></o:p></span></span></p>
<p class="MsoNormal" style="text-indent:21.0pt;mso-char-indent-count:2.0;&#10;line-height:150%"><span style="mso-bidi-font-size:10.5pt;line-height:150%;&#10;font-family:宋体;mso-ascii-font-family:&quot;Times New Roman&quot;;mso-hansi-font-family:&#10;&quot;Times New Roman&quot;;mso-bidi-font-family:宋体;mso-font-kerning:0pt">学校拥有“网络文化和数字传播”北京市重点实验室,学院拥有新闻与传播专业实验室、案例教学教室,有非编系统、工作站与服务器、教学软件系统如数据分析与挖掘系统、舆情监控与分析系统等,学院的专业摄影棚、演播室、录音棚、影视后期剪辑机房等资金投入达</span><span lang="EN-US" style="mso-bidi-font-size:10.5pt;line-height:150%;mso-bidi-font-family:&#10;宋体;mso-font-kerning:0pt">600</span><span style="mso-bidi-font-size:10.5pt;&#10;line-height:150%;font-family:宋体;mso-ascii-font-family:&quot;Times New Roman&quot;;&#10;mso-hansi-font-family:&quot;Times New Roman&quot;;mso-bidi-font-family:宋体;mso-font-kerning:&#10;0pt">余万元。本学位点已建成“大数据时代文化遗产的新媒体活化”、“大数据时代京津冀重大事件网络舆情监测与预警”两大科研平台及“中华文化数字传播”学科平台,投入资金达</span><span lang="EN-US" style="mso-bidi-font-size:10.5pt;line-height:150%;mso-bidi-font-family:&#10;宋体;mso-font-kerning:0pt">100</span><span style="mso-bidi-font-size:10.5pt;&#10;line-height:150%;font-family:宋体;mso-ascii-font-family:&quot;Times New Roman&quot;;&#10;mso-hansi-font-family:&quot;Times New Roman&quot;;mso-bidi-font-family:宋体;mso-font-kerning:&#10;0pt">多万元。学校图书馆拥有专业书籍</span><span lang="EN-US" style="mso-bidi-font-size:10.5pt;&#10;line-height:150%;mso-bidi-font-family:宋体;mso-font-kerning:0pt">296565</span><span style="mso-bidi-font-size:10.5pt;line-height:150%;font-family:宋体;mso-ascii-font-family:&#10;&quot;Times New Roman&quot;;mso-hansi-font-family:&quot;Times New Roman&quot;;mso-bidi-font-family:&#10;宋体;mso-font-kerning:0pt">多种,</span><span lang="EN-US" style="mso-bidi-font-size:&#10;10.5pt;line-height:150%;mso-bidi-font-family:宋体;mso-font-kerning:0pt">983472</span><span style="mso-bidi-font-size:10.5pt;line-height:150%;font-family:宋体;mso-ascii-font-family:&#10;&quot;Times New Roman&quot;;mso-hansi-font-family:&quot;Times New Roman&quot;;mso-bidi-font-family:&#10;宋体;mso-font-kerning:0pt">册,工具书</span><span lang="EN-US" style="mso-bidi-font-size:&#10;10.5pt;line-height:150%;mso-bidi-font-family:宋体;mso-font-kerning:0pt">5174</span><span style="mso-bidi-font-size:10.5pt;line-height:150%;font-family:宋体;mso-ascii-font-family:&#10;&quot;Times New Roman&quot;;mso-hansi-font-family:&quot;Times New Roman&quot;;mso-bidi-font-family:&#10;宋体;mso-font-kerning:0pt">多种,</span><span lang="EN-US" style="mso-bidi-font-size:&#10;10.5pt;line-height:150%;mso-bidi-font-family:宋体;mso-font-kerning:0pt">5202</span><span style="mso-bidi-font-size:10.5pt;line-height:150%;font-family:宋体;mso-ascii-font-family:&#10;&quot;Times New Roman&quot;;mso-hansi-font-family:&quot;Times New Roman&quot;;mso-bidi-font-family:&#10;宋体;mso-font-kerning:0pt">册;中文数据库</span><span lang="EN-US" style="mso-bidi-font-size:&#10;10.5pt;line-height:150%;mso-bidi-font-family:宋体;mso-font-kerning:0pt">34</span><span style="mso-bidi-font-size:10.5pt;line-height:150%;font-family:宋体;mso-ascii-font-family:&#10;&quot;Times New Roman&quot;;mso-hansi-font-family:&quot;Times New Roman&quot;;mso-bidi-font-family:&#10;宋体;mso-font-kerning:0pt">个,外文数据库</span><span lang="EN-US" style="mso-bidi-font-size:&#10;10.5pt;line-height:150%;mso-bidi-font-family:宋体;mso-font-kerning:0pt">25</span><span style="mso-bidi-font-size:10.5pt;line-height:150%;font-family:宋体;mso-ascii-font-family:&#10;&quot;Times New Roman&quot;;mso-hansi-font-family:&quot;Times New Roman&quot;;mso-bidi-font-family:&#10;宋体;mso-font-kerning:0pt">个。学院资料室近年购买了多种中英文新闻与传播相关书籍</span><span lang="EN-US" style="mso-bidi-font-size:10.5pt;line-height:150%;mso-bidi-font-family:宋体;&#10;mso-font-kerning:0pt">4000</span><span style="mso-bidi-font-size:10.5pt;&#10;line-height:150%;font-family:宋体;mso-ascii-font-family:&quot;Times New Roman&quot;;&#10;mso-hansi-font-family:&quot;Times New Roman&quot;;mso-bidi-font-family:宋体;mso-font-kerning:&#10;0pt">余册,专业书籍达</span><span lang="EN-US" style="mso-bidi-font-size:10.5pt;&#10;line-height:150%;mso-bidi-font-family:宋体;mso-font-kerning:0pt">10000</span><span style="mso-bidi-font-size:10.5pt;line-height:150%;font-family:宋体;mso-ascii-font-family:&#10;&quot;Times New Roman&quot;;mso-hansi-font-family:&quot;Times New Roman&quot;;mso-bidi-font-family:&#10;宋体;mso-font-kerning:0pt">余本。为培养新闻传播领域的应用型高素质人才提供较好的业务实践、科研平台和教学环境。</span><span lang="EN-US" style="mso-bidi-font-size:10.5pt;line-height:150%;mso-bidi-font-family:&#10;宋体;mso-font-kerning:0pt"><o:p></o:p></span></p>
<p class="MsoNormal" style="text-indent:21.0pt;mso-char-indent-count:2.0;&#10;line-height:150%"><span style="mso-bidi-font-size:10.5pt;line-height:150%;&#10;font-family:宋体;color:black">本专业学位培养过程密切联系国内外文化产业实际,紧贴社会需求和市场走向。强调师资、课程、教学“三位一体”。严格实施双导师制,聘请高级别业界专家对学生进行联合培养。强调文化与技术并重,突出“中华文化数字传播板块课程”,重视“大数据舆情分析板块课程”。强调学生本位,突出实践教学和案例教学,要求学生年均参与校内外科研或实践项目<span lang="EN-US">1</span>项以上。本专业毕业生具有从事数字化新闻传播和新媒体舆情管理的创新与实践能力,能在党政机关、新闻宣传与出版、文化事业与产业、网络与新媒体、高等院校科研院所等行业,胜任中华文化传播的数字内容制作、媒体运营、策划创意,或新媒体舆情的分析与管理等实际工作。<span lang="EN-US"><o:p></o:p></span></span></p>
<p class="MsoNormal" style="text-indent:20.65pt;mso-char-indent-count:1.96;&#10;line-height:23.0pt;mso-line-height-rule:exactly"><b style="mso-bidi-font-weight:&#10;normal"><span style="mso-bidi-font-size:10.5pt;font-family:黑体;mso-hansi-font-family:&#10;宋体;color:black">新闻与传播(专业学位)<span lang="EN-US"><o:p></o:p></span></span></b></p>
<p class="MsoNormal" style="text-indent:21.0pt;mso-char-indent-count:2.0;&#10;line-height:23.5pt;mso-line-height-rule:exactly"><span style="mso-bidi-font-size:&#10;10.5pt;font-family:宋体">我校新闻与传播专业学位点<span style="color:black">依托学校信息技术和大数据分析等学科优势,以数字媒体背景下中华文化的数字传播和新媒体舆情分析管理为特色,立足北京、面向京津冀,服务首都数字化文化中心建设,培养熟悉新闻传播规律、掌握数字传播技术的高层次应用型人才。本学位点</span></span><span style="mso-bidi-font-size:10.5pt;font-family:宋体;mso-ascii-font-family:&quot;Times New Roman&quot;;&#10;mso-hansi-font-family:&quot;Times New Roman&quot;;color:black">现设有</span><span style="mso-bidi-font-size:10.5pt;font-family:宋体;color:black">中华文化数字化传播、舆情智能分析与管理</span><span style="mso-bidi-font-size:10.5pt;font-family:宋体;mso-ascii-font-family:&quot;Times New Roman&quot;;&#10;mso-hansi-font-family:&quot;Times New Roman&quot;;color:black">两</span><span style="mso-bidi-font-size:10.5pt;font-family:宋体;color:black">个研究方向。 <span lang="EN-US"><o:p></o:p></span></span></p>
<p class="MsoNormal" style="text-indent:21.0pt;mso-char-indent-count:2.0;&#10;line-height:23.0pt;mso-line-height-rule:exactly"><span style="mso-bidi-font-size:&#10;10.5pt;font-family:宋体;mso-hansi-font-family:&quot;Times New Roman&quot;;color:black">中华文化数字化传播<span lang="EN-US">: </span>该方向培养网络新媒体环境下胜任中华文化数字化传播的应用型人才。主要研究领域包括文化传播实践中的数字化保存、数字影像技术应用、数字影像艺术传播等。以数字影像为中华文化传播载体,突出技术、艺术与文化融合是该方向的特色与优势,即以中华优秀文化为资源库,通过三维扫描与建模、高清影像来采集整合数字化信息,以数字视频、数字动画、网络游戏、<span lang="EN-US">VR</span>展示等数字影像艺术手法,进行文化形象、文化内涵的网络化、新媒体传播。<span lang="EN-US"><o:p></o:p></span></span></p>
<p class="MsoNormal" style="text-indent:21.0pt;mso-char-indent-count:2.0;&#10;line-height:23.0pt;mso-line-height-rule:exactly"><span style="mso-bidi-font-size:&#10;10.5pt;font-family:宋体;mso-hansi-font-family:&quot;Times New Roman&quot;;color:black">舆情智能分析与管理<span lang="EN-US">: </span>该方向培养网络新媒体环境下胜任舆情智能分析与管理的应用型人才。主要研究领域包括舆情分析、话题发现、追踪、倾向性引导、趋势预测及应对策略等。以舆论学、传播学理论和网络新媒体技术为基础,通过与人工智能、大数据科学等交叉融合,在智能监测的基础上,重点进行舆情分析及舆情管理的研究与应用。基于本校云服务平台上的舆情监测、大数据分析和挖掘等领先技术,在舆情传播规律、舆情趋势预测、智能舆情应对及危机公关等方向形成研究特色与应用优势。<span lang="EN-US"><o:p></o:p></span></span></p>
<p class="MsoNormal" style="text-indent:21.0pt;mso-char-indent-count:2.0;&#10;line-height:23.0pt;mso-line-height-rule:exactly"><span lang="EN-US" style="mso-bidi-font-size:10.5pt;font-family:宋体;mso-hansi-font-family:&quot;Times New Roman&quot;;&#10;color:black"><o:p>&nbsp;</o:p></span></p>
<p class="MsoNormal" align="left" style="text-align:left;text-indent:21.0pt;&#10;mso-char-indent-count:2.0;line-height:150%;mso-pagination:widow-orphan;&#10;mso-layout-grid-align:none;text-autospace:none"><span style="mso-bidi-font-size:&#10;10.5pt;line-height:150%;font-family:宋体;color:black">主要研究成果:近五年来,本学科在《现代传播》、《新闻界》、《编辑之友》、《当代电影》、《北京电影学院学报》、《电影评介》等刊物发表了相关学术</span><span style="mso-bidi-font-size:10.5pt;line-height:150%;font-family:宋体">论文<span lang="EN-US">200</span>余篇<span style="color:black">;编写出版了《计算广告学:智能媒体时代的广告研究新思维》、《共享经济:缘起<span lang="EN-US">+</span>动力<span lang="EN-US">+</span>未来》、《智能红利:即将到来的后工作时代》、《新中国农民画的传播》、《新中国男演员研究》等</span><span lang="EN-US">20</span>多<span style="color:black">部学术专著;承担国家社科基金项目《智能算法时代的计算广告学理论构建和应用创新研究》、教育部人文社会科学研究项目《主体想象与表达:<span lang="EN-US">1949-1946</span>年工农兵写作的历史考察》、北京市社会科学基金项目《新媒体舆论的演化模型及其危机免疫对策研究》、《“互联网<span lang="EN-US">+</span>”时代的政府数据开放政策与应用创新研究》、《基于虚拟仿真技术的北京皮影戏保存与保护研究》、《基于大学生群体的京津冀电影文化消费空间研究》以及北京市属高等学校青年拔尖人才培育计划项目《基于<span lang="EN-US">VR</span>电影手法的首都红色文化遗产活化研究》、《突发危机事件中群体应激行为传播与媒体心理抚慰研究》等各级各类科研课</span>题<span lang="EN-US">50</span>余项。<span lang="EN-US" style="color:black"><o:p></o:p></span></span></p>
<p class="MsoNormal" style="text-indent:21.0pt;mso-char-indent-count:2.0;&#10;line-height:23.0pt;mso-line-height-rule:exactly"><span lang="EN-US" style="mso-bidi-font-size:10.5pt;font-family:宋体;color:black"><o:p>&nbsp;</o:p></span></p>
<p class="MsoNormal" align="left" style="margin-left:23.0pt;text-align:left;&#10;text-indent:-23.0pt;mso-list:l0 level1 lfo1"><!--[if !supportLists]--><b style="mso-bidi-font-weight:normal"><span lang="EN-US" style="mso-bidi-font-size:&#10;10.5pt;font-family:宋体;mso-bidi-font-family:宋体;color:black"><span style="mso-list:Ignore">三、<span style="font:7.0pt &quot;Times New Roman&quot;"> </span></span></span></b><!--[endif]--><b style="mso-bidi-font-weight:normal"><span style="mso-bidi-font-size:10.5pt;&#10;font-family:宋体;color:black">初试考试科目<span lang="EN-US"><o:p></o:p></span></span></b></p>
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style='mso-element:field-begin'></span><span style='mso-spacerun:yes'> </span>=
1 \* GB3 <span style='mso-element:field-separator'></span></span><![endif]--><span style="mso-bidi-font-size:10.5pt;font-family:宋体;color:black">①</span><!--[if supportFields]><span
lang=EN-US style='mso-bidi-font-size:10.5pt;font-family:宋体;color:black'><span
style='mso-element:field-end'></span></span><![endif]--><span lang="EN-US" style="mso-bidi-font-size:10.5pt;font-family:宋体;color:black">101</span><span style="mso-bidi-font-size:10.5pt;font-family:宋体;color:black">思想政治理论<span lang="EN-US"><span style="mso-spacerun:yes">&nbsp; </span></span>②<span lang="EN-US">204</span></span><span style="mso-bidi-font-size:10.5pt;font-family:宋体">英语二<span lang="EN-US" style="color:black"><span style="mso-spacerun:yes">&nbsp; </span></span><span style="color:black">③<span lang="EN-US">334</span>新闻与传播专业综合能力<span lang="EN-US"><span style="mso-spacerun:yes">&nbsp;&nbsp; </span></span>④<span lang="EN-US">440</span>新闻与传播专业基础<span lang="EN-US"><o:p></o:p></span></span></span></p>
<p class="MsoNormal" style="text-indent:21.0pt;mso-char-indent-count:2.0;&#10;line-height:19.0pt;mso-line-height-rule:exactly"><span lang="EN-US" style="mso-bidi-font-size:10.5pt;font-family:宋体;color:black"><o:p>&nbsp;</o:p></span></p>
<p class="MsoNormal" align="left" style="margin-left:23.0pt;text-align:left;&#10;text-indent:-23.0pt;mso-list:l0 level1 lfo1"><!--[if !supportLists]--><b style="mso-bidi-font-weight:normal"><span lang="EN-US" style="mso-bidi-font-size:&#10;10.5pt;font-family:宋体;mso-bidi-font-family:宋体;color:black"><span style="mso-list:Ignore">四、<span style="font:7.0pt &quot;Times New Roman&quot;"> </span></span></span></b><!--[endif]--><b style="mso-bidi-font-weight:normal"><span style="mso-bidi-font-size:10.5pt;&#10;font-family:宋体;color:black">参考书目<span lang="EN-US"><o:p></o:p></span></span></b></p>
<p class="MsoNormal" align="center" style="text-align:center;line-height:23.0pt;&#10;mso-line-height-rule:exactly"><b style="mso-bidi-font-weight:normal"><span style="mso-bidi-font-size:10.5pt;font-family:宋体;color:black">专业课考试参考书目<span lang="EN-US"><o:p></o:p></span></span></b></p>
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            <p class="MsoNormal" align="center" style="text-align:center"><b><span style="mso-bidi-font-size:10.5pt;font-family:宋体;mso-ascii-theme-font:minor-fareast;&#10; mso-fareast-theme-font:minor-fareast;mso-hansi-theme-font:minor-fareast;&#10; color:black">考试科目<span lang="EN-US"><o:p></o:p></span></span></b></p>
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            <p class="MsoNormal" align="center" style="text-align:center"><b><span style="mso-bidi-font-size:10.5pt;font-family:宋体;mso-ascii-theme-font:minor-fareast;&#10; mso-fareast-theme-font:minor-fareast;mso-hansi-theme-font:minor-fareast;&#10; color:black">出版社<span lang="EN-US"><o:p></o:p></span></span></b></p>
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            <p class="MsoNormal"><span style="mso-bidi-font-size:10.5pt;font-family:宋体;&#10; mso-hansi-font-family:&quot;Times New Roman&quot;;mso-bidi-font-weight:bold">新闻学概论<b><span lang="EN-US"><o:p></o:p></span></b></span></p>
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            <td width="142" style="width:106.3pt;border-top:none;border-left:none;&#10; border-bottom:solid windowtext 1.0pt;border-right:solid windowtext 1.0pt;&#10; mso-border-top-alt:solid windowtext .5pt;mso-border-left-alt:solid windowtext .5pt;&#10; mso-border-alt:solid windowtext .5pt;padding:0cm 5.4pt 0cm 5.4pt;height:74.45pt">
            <p class="MsoNormal"><span style="mso-bidi-font-size:10.5pt;font-family:宋体;&#10; color:black">高等教育出版社</span><b><span lang="EN-US" style="mso-bidi-font-size:&#10; 10.5pt;font-family:宋体;mso-hansi-font-family:&quot;Times New Roman&quot;"><o:p></o:p></span></b></p>
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            <td width="144" style="width:108.15pt;border-top:none;border-left:none;&#10; border-bottom:solid windowtext 1.0pt;border-right:solid windowtext 1.0pt;&#10; mso-border-top-alt:solid windowtext .5pt;mso-border-left-alt:solid windowtext .5pt;&#10; mso-border-alt:solid windowtext .5pt;padding:0cm 5.4pt 0cm 5.4pt;height:74.45pt">
            <p class="MsoNormal"><span style="mso-bidi-font-size:10.5pt;font-family:宋体;&#10; mso-hansi-font-family:&quot;Times New Roman&quot;">《马克思主义理论研究和建设工程重点教材:新闻学概论》编写组<b><span lang="EN-US"><o:p></o:p></span></b></span></p>
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            <td width="198" style="width:148.85pt;border-top:none;border-left:none;&#10; border-bottom:solid windowtext 1.0pt;border-right:solid windowtext 1.0pt;&#10; mso-border-top-alt:solid windowtext .5pt;mso-border-left-alt:solid windowtext .5pt;&#10; mso-border-alt:solid windowtext .5pt;padding:0cm 5.4pt 0cm 5.4pt;height:35.15pt">
            <p class="MsoNormal"><span style="mso-bidi-font-size:10.5pt;font-family:宋体;&#10; mso-hansi-font-family:&quot;Times New Roman&quot;;mso-bidi-font-weight:bold">传播学教程(第二版)<b><span lang="EN-US"><o:p></o:p></span></b></span></p>
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            <p class="MsoNormal"><span style="mso-bidi-font-size:10.5pt;font-family:宋体;&#10; color:black">中国人民大学出版社</span><b><span lang="EN-US" style="mso-bidi-font-size:&#10; 10.5pt;font-family:宋体;mso-hansi-font-family:&quot;Times New Roman&quot;"><o:p></o:p></span></b></p>
            </td>
            <td width="144" style="width:108.15pt;border-top:none;border-left:none;&#10; border-bottom:solid windowtext 1.0pt;border-right:solid windowtext 1.0pt;&#10; mso-border-top-alt:solid windowtext .5pt;mso-border-left-alt:solid windowtext .5pt;&#10; mso-border-alt:solid windowtext .5pt;padding:0cm 5.4pt 0cm 5.4pt;height:35.15pt">
            <p class="MsoNormal"><span style="mso-bidi-font-size:10.5pt;font-family:宋体;&#10; color:black">郭庆光</span><b><span lang="EN-US" style="mso-bidi-font-size:10.5pt;&#10; font-family:宋体;mso-hansi-font-family:&quot;Times New Roman&quot;"><o:p></o:p></span></b></p>
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<p class="MsoNormal" align="center" style="text-align:center;text-indent:21.0pt;&#10;mso-char-indent-count:2.0;line-height:19.0pt;mso-line-height-rule:exactly"><span lang="EN-US" style="mso-bidi-font-size:10.5pt;font-family:黑体;mso-hansi-font-family:&#10;宋体;color:black;mso-bidi-font-weight:bold"><o:p>&nbsp;</o:p></span></p>
<p class="MsoNormal" align="left" style="text-align:left"><b style="mso-bidi-font-weight:&#10;normal"><span style="mso-bidi-font-size:10.5pt;font-family:宋体;color:black">五、自命题科目考试大纲<span lang="EN-US"><o:p></o:p></span></span></b></p>
<p class="MsoNormal" style="text-indent:21.0pt;mso-char-indent-count:2.0;&#10;line-height:23.0pt;mso-line-height-rule:exactly"><span style="mso-bidi-font-size:&#10;10.5pt;font-family:宋体;color:black">见附录<span lang="EN-US"><o:p></o:p></span></span></p>
<p class="MsoNormal" align="left" style="text-align:left"><b style="mso-bidi-font-weight:&#10;normal"><span lang="EN-US" style="mso-bidi-font-size:10.5pt;font-family:宋体;&#10;color:black"><o:p>&nbsp;</o:p></span></b></p>
<p class="MsoNormal" align="left" style="text-align:left"><b style="mso-bidi-font-weight:&#10;normal"><span style="mso-bidi-font-size:10.5pt;font-family:宋体;color:black">六、指导教师<span lang="EN-US"><o:p></o:p></span></span></b></p>
<p class="MsoNormal" align="left" style="text-align:left"><b style="mso-bidi-font-weight:&#10;normal"><span lang="EN-US" style="mso-bidi-font-size:10.5pt;font-family:宋体;&#10;color:black"><span style="mso-spacerun:yes">&nbsp;&nbsp; </span></span></b><span lang="EN-US" style="mso-bidi-font-size:10.5pt;font-family:宋体;color:black"><span style="mso-spacerun:yes">&nbsp;</span></span><span style="mso-bidi-font-size:10.5pt;&#10;font-family:宋体;color:black">杨孔雨<span lang="EN-US"><span style="mso-spacerun:yes">&nbsp; </span></span>丁宁<span lang="EN-US"><span style="mso-spacerun:yes">&nbsp; </span></span>刘庆振<span lang="EN-US"><span style="mso-spacerun:yes">&nbsp; </span></span>王圣华<span lang="EN-US"><span style="mso-spacerun:yes">&nbsp; </span></span>赵爱玲<span lang="EN-US"><o:p></o:p></span></span></p>
<p class="MsoNormal" style="line-height:19.0pt;mso-line-height-rule:exactly"><span style="mso-bidi-font-size:10.5pt;font-family:宋体;mso-hansi-font-family:&quot;Times New Roman&quot;;&#10;color:black;mso-font-kerning:0pt;mso-ansi-language:ZH-CN"><o:p>&nbsp;</o:p></span></p>
<p class="MsoNormal" style="line-height:19.0pt;mso-line-height-rule:exactly"><b style="mso-bidi-font-weight:normal"><span style="mso-bidi-font-size:10.5pt;&#10;font-family:宋体;mso-hansi-font-family:&quot;Times New Roman&quot;;color:black;mso-font-kerning:&#10;0pt;mso-ansi-language:ZH-CN">七、联系方式</span></b><span style="mso-bidi-font-size:&#10;10.5pt;font-family:宋体;mso-hansi-font-family:&quot;Times New Roman&quot;;color:black;&#10;mso-font-kerning:0pt;mso-ansi-language:ZH-CN"><o:p></o:p></span></p>
<div align="center">
<table class="MsoNormalTable" border="1" cellspacing="0" cellpadding="0" width="90%" align=center style="text-indent:0pt;border-collapse:collapse;mso-table-layout-alt:fixed;border:none;&#10; mso-border-alt:solid windowtext .5pt;mso-yfti-tbllook:1184;mso-padding-alt:&#10; 0cm 5.4pt 0cm 5.4pt;mso-border-insideh:.5pt solid windowtext;mso-border-insidev:&#10; .5pt solid windowtext">
    <tbody>
        <tr style="mso-yfti-irow:0;mso-yfti-firstrow:yes;height:31.5pt">
            <td width="88" style="width:65.7pt;border:solid windowtext 1.0pt;mso-border-alt:&#10; solid windowtext .5pt;padding:0cm 5.4pt 0cm 5.4pt;height:31.5pt">
            <p class="MsoNormal" align="center" style="text-align:center;line-height:20.0pt;&#10; mso-line-height-rule:exactly"><b style="mso-bidi-font-weight:normal"><span style="mso-bidi-font-size:10.5pt;font-family:宋体;mso-ascii-font-family:&quot;Times New Roman&quot;;&#10; mso-hansi-font-family:&quot;Times New Roman&quot;;color:black">招生学院</span></b><b style="mso-bidi-font-weight:normal"><span lang="EN-US" style="mso-bidi-font-size:&#10; 10.5pt;color:black"><o:p></o:p></span></b></p>
            </td>
            <td width="104" style="width:78.0pt;border:solid windowtext 1.0pt;border-left:&#10; none;mso-border-left-alt:solid windowtext .5pt;mso-border-alt:solid windowtext .5pt;&#10; padding:0cm 5.4pt 0cm 5.4pt;height:31.5pt">
            <p class="MsoNormal" align="center" style="text-align:center;line-height:20.0pt;&#10; mso-line-height-rule:exactly"><b style="mso-bidi-font-weight:normal"><span style="mso-bidi-font-size:10.5pt;font-family:宋体;mso-ascii-font-family:&quot;Times New Roman&quot;;&#10; mso-hansi-font-family:&quot;Times New Roman&quot;;color:black">招生专业名称</span></b><b style="mso-bidi-font-weight:normal"><span lang="EN-US" style="mso-bidi-font-size:&#10; 10.5pt;color:black"><o:p></o:p></span></b></p>
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            <td width="76" style="width:2.0cm;border:solid windowtext 1.0pt;border-left:&#10; none;mso-border-left-alt:solid windowtext .5pt;mso-border-alt:solid windowtext .5pt;&#10; padding:0cm 5.4pt 0cm 5.4pt;height:31.5pt">
            <p class="MsoNormal" align="center" style="text-align:center;line-height:20.0pt;&#10; mso-line-height-rule:exactly"><b style="mso-bidi-font-weight:normal"><span style="mso-bidi-font-size:10.5pt;font-family:宋体;mso-ascii-font-family:&quot;Times New Roman&quot;;&#10; mso-hansi-font-family:&quot;Times New Roman&quot;;color:black">专业代码</span></b><b style="mso-bidi-font-weight:normal"><span lang="EN-US" style="mso-bidi-font-size:&#10; 10.5pt;color:black"><o:p></o:p></span></b></p>
            </td>
            <td width="47" style="width:35.4pt;border:solid windowtext 1.0pt;border-left:&#10; none;mso-border-left-alt:solid windowtext .5pt;mso-border-alt:solid windowtext .5pt;&#10; padding:0cm 5.4pt 0cm 5.4pt;height:31.5pt">
            <p class="MsoNormal" align="center" style="text-align:center;line-height:20.0pt;&#10; mso-line-height-rule:exactly"><b style="mso-bidi-font-weight:normal"><span style="mso-bidi-font-size:10.5pt;font-family:宋体;mso-ascii-font-family:&quot;Times New Roman&quot;;&#10; mso-hansi-font-family:&quot;Times New Roman&quot;;color:black">拟招生数</span></b><b style="mso-bidi-font-weight:normal"><span lang="EN-US" style="mso-bidi-font-size:&#10; 10.5pt;color:black"><o:p></o:p></span></b></p>
            </td>
            <td width="76" style="width:2.0cm;border:solid windowtext 1.0pt;border-left:&#10; none;mso-border-left-alt:solid windowtext .5pt;mso-border-alt:solid windowtext .5pt;&#10; padding:0cm 5.4pt 0cm 5.4pt;height:31.5pt">
            <p class="MsoNormal" align="center" style="text-align:center;line-height:20.0pt;&#10; mso-line-height-rule:exactly"><b style="mso-bidi-font-weight:normal"><span style="mso-bidi-font-size:10.5pt;font-family:宋体;mso-ascii-font-family:&quot;Times New Roman&quot;;&#10; mso-hansi-font-family:&quot;Times New Roman&quot;;color:black">拟接收推免生数</span></b><b style="mso-bidi-font-weight:normal"><span lang="EN-US" style="mso-bidi-font-size:&#10; 10.5pt;color:black"><o:p></o:p></span></b></p>
            </td>
            <td width="47" style="width:35.45pt;border:solid windowtext 1.0pt;border-left:&#10; none;mso-border-left-alt:solid windowtext .5pt;mso-border-alt:solid windowtext .5pt;&#10; padding:0cm 5.4pt 0cm 5.4pt;height:31.5pt">
            <p class="MsoNormal" align="center" style="text-align:center;line-height:20.0pt;&#10; mso-line-height-rule:exactly"><b style="mso-bidi-font-weight:normal"><span style="mso-bidi-font-size:10.5pt;font-family:宋体;mso-ascii-font-family:&quot;Times New Roman&quot;;&#10; mso-hansi-font-family:&quot;Times New Roman&quot;;color:black">联系人</span></b><b style="mso-bidi-font-weight:normal"><span lang="EN-US" style="mso-bidi-font-size:&#10; 10.5pt;color:black"><o:p></o:p></span></b></p>
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            <td width="236" style="width:177.35pt;border:solid windowtext 1.0pt;border-left:&#10; none;mso-border-left-alt:solid windowtext .5pt;mso-border-alt:solid windowtext .5pt;&#10; padding:0cm 5.4pt 0cm 5.4pt;height:31.5pt">
            <p class="MsoNormal" align="center" style="text-align:center;line-height:20.0pt;&#10; mso-line-height-rule:exactly"><b style="mso-bidi-font-weight:normal"><span style="mso-bidi-font-size:10.5pt;font-family:宋体;mso-ascii-font-family:&quot;Times New Roman&quot;;&#10; mso-hansi-font-family:&quot;Times New Roman&quot;;color:black">联系方式</span></b><b style="mso-bidi-font-weight:normal"><span lang="EN-US" style="mso-bidi-font-size:&#10; 10.5pt;color:black"><o:p></o:p></span></b></p>
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            <p class="MsoNormal" align="center" style="margin-top:0cm;margin-right:-4.2pt;&#10; margin-bottom:0cm;margin-left:-5.45pt;margin-bottom:.0001pt;mso-para-margin-top:&#10; 0cm;mso-para-margin-right:-.4gd;mso-para-margin-bottom:0cm;mso-para-margin-left:&#10; -.52gd;mso-para-margin-bottom:.0001pt;text-align:center;line-height:20.0pt;&#10; mso-line-height-rule:exactly"><span lang="EN-US" style="mso-bidi-font-size:&#10; 10.5pt;font-family:宋体;color:black">010</span><span style="mso-bidi-font-size:&#10; 10.5pt;font-family:宋体;color:black">公共管理与传媒学院<span lang="EN-US"><o:p></o:p></span></span></p>
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            <p class="MsoNormal" style="line-height:20.0pt;mso-line-height-rule:exactly"><span style="mso-bidi-font-size:10.5pt;font-family:宋体;color:black;mso-bidi-font-weight:&#10; bold">新闻与传播(专业硕士)</span><span lang="EN-US" style="mso-bidi-font-size:10.5pt;&#10; font-family:宋体;mso-hansi-font-family:&quot;Times New Roman&quot;;color:black"><o:p></o:p></span></p>
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            <td width="76" style="width:2.0cm;border-top:none;border-left:none;border-bottom:&#10; solid windowtext 1.0pt;border-right:solid windowtext 1.0pt;mso-border-top-alt:&#10; solid windowtext .5pt;mso-border-left-alt:solid windowtext .5pt;mso-border-alt:&#10; solid windowtext .5pt;padding:0cm 5.4pt 0cm 5.4pt;height:31.5pt">
            <p class="MsoNormal" align="center" style="text-align:center;line-height:20.0pt;&#10; mso-line-height-rule:exactly"><span lang="EN-US" style="mso-bidi-font-size:&#10; 10.5pt;font-family:宋体;mso-hansi-font-family:&quot;Times New Roman&quot;;color:black">0552<o:p></o:p></span></p>
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            <td width="47" style="width:35.4pt;border-top:none;border-left:none;border-bottom:&#10; solid windowtext 1.0pt;border-right:solid windowtext 1.0pt;mso-border-top-alt:&#10; solid windowtext .5pt;mso-border-left-alt:solid windowtext .5pt;mso-border-alt:&#10; solid windowtext .5pt;padding:0cm 5.4pt 0cm 5.4pt;height:31.5pt">
            <p class="MsoNormal" align="center" style="text-align:center;line-height:20.0pt;&#10; mso-line-height-rule:exactly"><span lang="EN-US" style="mso-bidi-font-size:&#10; 10.5pt;font-family:宋体;mso-hansi-font-family:&quot;Times New Roman&quot;;color:black">6<o:p></o:p></span></p>
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            <td width="76" style="width:2.0cm;border-top:none;border-left:none;border-bottom:&#10; solid windowtext 1.0pt;border-right:solid windowtext 1.0pt;mso-border-top-alt:&#10; solid windowtext .5pt;mso-border-left-alt:solid windowtext .5pt;mso-border-alt:&#10; solid windowtext .5pt;padding:0cm 5.4pt 0cm 5.4pt;height:31.5pt">
            <p class="MsoNormal" align="center" style="text-align:center;line-height:20.0pt;&#10; mso-line-height-rule:exactly"><span lang="EN-US" style="mso-bidi-font-size:&#10; 10.5pt;font-family:宋体;mso-hansi-font-family:&quot;Times New Roman&quot;;color:black">1<o:p></o:p></span></p>
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            <td width="47" style="width:35.45pt;border-top:none;border-left:none;&#10; border-bottom:solid windowtext 1.0pt;border-right:solid windowtext 1.0pt;&#10; mso-border-top-alt:solid windowtext .5pt;mso-border-left-alt:solid windowtext .5pt;&#10; mso-border-alt:solid windowtext .5pt;padding:0cm 5.4pt 0cm 5.4pt;height:31.5pt">
            <p class="MsoNormal" align="center" style="text-align:center;line-height:20.0pt;&#10; mso-line-height-rule:exactly"><span style="mso-bidi-font-size:10.5pt;&#10; font-family:宋体;color:black;mso-bidi-font-weight:bold">吴</span><span style="mso-bidi-font-size:10.5pt;font-family:宋体;color:black">老师</span><span lang="EN-US" style="mso-bidi-font-size:10.5pt;font-family:宋体;mso-hansi-font-family:&#10; &quot;Times New Roman&quot;;color:black"><o:p></o:p></span></p>
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            <td width="236" style="width:177.35pt;border-top:none;border-left:none;&#10; border-bottom:solid windowtext 1.0pt;border-right:solid windowtext 1.0pt;&#10; mso-border-top-alt:solid windowtext .5pt;mso-border-left-alt:solid windowtext .5pt;&#10; mso-border-alt:solid windowtext .5pt;padding:0cm 5.4pt 0cm 5.4pt;height:31.5pt">
            <p class="MsoNormal" style="line-height:20.0pt;mso-line-height-rule:exactly"><span style="mso-bidi-font-size:10.5pt;font-family:宋体;color:black;mso-bidi-font-weight:&#10; bold">电话:<span lang="EN-US">010-</span></span><span lang="EN-US" style="mso-bidi-font-size:10.5pt;font-family:宋体;color:black">82427107</span><span lang="EN-US" style="mso-bidi-font-size:10.5pt;font-family:宋体;mso-hansi-font-family:&#10; &quot;Times New Roman&quot;;color:black"><o:p></o:p></span></p>
            <p class="MsoNormal" style="line-height:20.0pt;mso-line-height-rule:exactly"><span style="mso-bidi-font-size:10.5pt;font-family:宋体;color:black;mso-bidi-font-weight:&#10; bold">邮箱:<span lang="EN-US">jingjingwu189@126.com</span></span><span lang="EN-US" style="mso-bidi-font-size:10.5pt;font-family:宋体;mso-hansi-font-family:&#10; &quot;Times New Roman&quot;;color:red"><o:p></o:p></span></p>
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<p class="MsoNormal" style="line-height:23.0pt;mso-line-height-rule:exactly"><span lang="EN-US" style="mso-bidi-font-size:10.5pt;font-family:宋体;mso-ascii-theme-font:&#10;minor-fareast;mso-fareast-theme-font:minor-fareast;mso-hansi-theme-font:minor-fareast"><o:p>&nbsp;</o:p></span></p></div>
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