home-icon.gif
当前位置:首页 > 本科生教育 > 课程简介
prev-48.png
next-48.png
公共关系实务
The Practice of Public Relations

本门课程是针对我校人文社会科学系行政管理专业所开设的课程。公共关系实务是一门综合性的应用学科,重点介绍有关公共关系实际业务工作的基本知识,研究在公共关系实际工作过程中常用方法、技巧的学科。课程讲授中包括公共关系实务概述、公共关系工作程序、公共关系实务活动类型、公共关系专题活动、公共关系礼仪、公共关系危机管理、组织形象与CIS策划。本课程突出案例法教学,加强教学中的实践性环节,指导并组织学生策划专题公共关系活动,适时组织参观;帮助学生认识公共关系在现代经营管理的性质、意义和作用,了解和掌握社会组织与公众进行沟通的过程、手段和方法,培养学生具备现代公共关系意识和公共关系素质,提高学生实际参与公共关系活动的能力。本课程共32学时,2个学分。课程采取平时考核与期末考试相结合,注重平时的考核,期末为开卷笔试形式。

This course is created for the major of Administrative management by the Department of Humanities and Social Sciences. The Practice of Public Relations is a comprehensive applied subject which focuses on the basic knowledge, method and skills of the real practices of public relations. This course contains the summary, process, type and special topics of the Practice of Public Relations as well as the etiquette of public relations, crisis management, organization’s image and CIS. This course emphasizes case study and practiced process in teaching. Students will be guided for planning special events of public relations and participate visit and study. Through the course, students will learn not only the character, importance and function of public relations in modern operation and management, but also the process and methods of the communication between social organization and general public. In addition, students will develop the mentality and quality of dealing with public relations, and improve the capability of participating public relations activities. The Practice of Public Relations has 32 class hours and 2 credits, the score of which will be decided by normal records and final results. Please pay attention to periodic assessments. The final examination will be open-book.

学校首页 | 教务处 | 学生处 | 科研管理 | 网站管理 | 建议反馈 
CopyRight 公共管理与传媒学院 版权所有 © 2014-2015
建议使用IE9以上、谷歌、火狐等浏览器浏览本站